2k COMPUTER sOLUTIONS

 

WHAT IS GOOGLE ADWORDS?

 

Google AdWords is Google Inc’s main advertising product, similar to that of Yahoo! Search Marketing and Microsoft adCenter, which accounts for most of the company’s revenue.  It is estimated that Google AdWords generates over $20 billion annually.  It offers a pay-per-click (PPC) service with site specific advertising.  The way it works is that different companies place bids on certain keywords, and whenever those specific keywords are used in a Google search, the corresponding ads will appear, as both text and banners. 

These advertisements are usually shown under “sponsored links” besides the main search results.  In addition, advertisers who use AdWord ads have the option to make their advertisements visible on Google’s partner networks.

An effective Google AdWords campaign will implement a few key components that focus on bringing traffic to a website.  The most important component in this equation is relevance.  Your AdWord advertisement must present itself at opportunities when those who are most likely to visit and revisit a given website or show interest in a certain product are shown the ad alongside their search results.  The most obvious way to accomplish this is to choose keywords that relate to the item you are pitching.

For example, if you run a computer repair shop and want to attract potential customers to your website and eventually your store, you might choose keywords like “troubleshoot” and “computer repair.”  Depending on the AdWord distribution with that particular keyword, an advertisement for your shop might very well show up alongside the main search results.  This is determined by the quality score of the advertisement.

The quality score is calculated according to criteria outlined by Google, including, but not limited to the number of times an ad has been clicked, that particular advertiser’s account history, and the level of relevance between the advertisement’s text and the keywords included in the advertiser’s account.  Based on these guidelines, your AdWords campaign might flourish or suffer.

If users find that their search brings them to irrelevant advertisements, they are less likely to click on it and therefore the ad will suffer, and as a result, the advertiser will suffer.  If, however, users are presented with ads relevant to their tastes (as determined by their searches) then they are more likely to click on the ad.

The advertiser will benefit because he is getting more exposure, and because the fact that a single user clicked on the ad will start a chain reaction that increases the advertisers AdWord distribution, putting his ad in favor of others.  As a result of this change, the ad will appear more often than others, and the cycle will continue.

 

Ali Hussain
2K Computer Solutions